The Internet is changing every single day, and so are the strategies that will really make money. Last month's best marketing strategies may be obsolete by the time you roll them out. No wonder industry magazines report that ONE year on the Web is like SEVEN years in the "real world" - things change that fast.
That's why it's impossible to find today's cutting-edge strategies in books and courses that were written last month, or worse, last year - that's like seven years ago in the real world! These publications are a waste of your hard-earned money, plain and simple.
Fortunately, there's one way to stay ahead of your competition, and earn guaranteed profits with every dime and every minute you invest in your business.
You can be among the VERY FIRST to get the inside scoop on the freshest, most cutting-edge breakthroughs, test results, and case studies.. before they reach your competitors.
The ultimate success of your organization’s web site strategy is dependent comprehensive marketing and promotional tactics. The overall objective of a Web site marketing campaign is to generate public awareness of your site’s existence, bring traffic to it and convert that traffic into income for your business. Many sites don’t really have a marketing plan, but without a marketing plan, you can’t expect to succeed. Here’s our strategy to get the word out. Together, we literally live, eat, and breathe the Internet. And in servicing our clients and subscribers, we've tested every imaginable online marketing tactic there is in the areas of:
* Search engine strategies * Pop-up advertising tips
* Bulk e-mail * Article submissions
* Opt-in e-mail * Banner ads
* Pay-per-click strategies * Affiliate/reseller programs
* Free classifieds * Network marketing
* Paid classifieds * Online malls
* E-zine classifieds * Joint ventures
* BBS's * Press releases
* Bulletin boards * Giveaway contests
* News group postings * ... and so much more!
Search Engine Optimization
Niftysoft Solution’s specialist knowledge of a huge range of search engines and Web directories ensures that your site’s registration with each and every one is completed efficiently and effectively, optimizing your web sites, chance of a highly ranked listing in search results.
To achieve this, Niftysoft Solution uses a combination of META tags (Keywords and descriptions), Web site titles and the manipulation of each search engine and Web directory according to their own specific submission criteria. The result of having your Web site listed on a wide range of search engines and Web directories is the likelihood of an increase in its Web traffic, thereby increasing the potential for business.
It must be stressed that because the Internet has no governing body, there is no standard procedure for search engine registrations; every search engine has its own set of rules, regulations, guidelines and submission criteria. Consequently, while the utmost care is taken and expertise is applied to achieve positive results. Niftysoft Solution cannot predict how high your site will be ranked in search engine results; nor can it be guaranteed that your site will be indexed at all – the individual search engine administrators make that decision.
Niftysoft Solution will submit to you a report documenting every step that was undertaken on your behalf of your web site. It will include a list of the relevant search engines and Web directories at which your address was registered and the details that were submitted. The report will enable you to monitor your site’s ranking.
Email Marketing
Email Marketing.. Here's How!
Effective Email Marketing.....
Email is revolutionizing the art and science of direct marketing, bringing new marketers new opportunities and challenges. Email has made communicating with customers and prospects easier and less expensive than ever before. The basics of direct marketing, however, have not changed.
Before someone reads an email message, they have to open it. You have to get their attention, quickly. That’s why the subject line of every email is so important -- it has to interest, entice or lure the reader to see what’s inside. The objective is to incite the reader to take action -- whether it’s a return email, clicking through to a web site or ordering a product or service. Be brief and clear. One screen is a lot of words. If you exceed this amount, you may be inviting a date with the delete button.
Abusing mass email is a no-no. Ask permission to include recipients on a list. Never sell or trade list information without members´ knowledge and always avoid inappropriate messaging. In addition, give everyone a chance to remove themselves from your email lists. Jamming a message into an unwilling recipient’s mailbox is a surefire way to turn off a customer or a prospect. Because many email systems are not equal, it’s also a good idea to keep your email as simple as possible. Just about everyone can read plain text messages, but many people can’t read emails with graphics and multimedia embedded in them.
Link Generation
Link popularity has recently become an important aspect to consider when promoting a website. Many search engines have started to use link popularity to help determine ranking in their listings. Gaining links from other sites is also very beneficial because you gain added traffic when users follow the link from another site to your site.
What Is Link Popularity?
Link popularity is basically the number and quality of links that point towards your site. A link from a very important site is worth more than a link from a smaller site. The search engine companies think that an important site would only link to your site if your site was important, and it makes sense too. Try getting the main page of Yahoo! to link to you and you'll fail, but if you did get a link, then your site must be worth something. You couldn't even get a link to your site from a medium size site unless your site was important enough and had something to offer. Both of which are important aspects in determining relevancy - a search engines main goal.
The number of links is also important for the same reason. Your site must be important if many sites link to you. Search engines know these things, and that is the basis for link popularity.
Linking Strategy Rules
The most basic way of gather and exchanging links is to simply visit websites and email the Webmaster asking for a link exchange. However, there are a few rules to keep in mind.
1. Related, Not Competitive - You should try to focus your linking strategy on sites related to yours, but not in direct competition. For example, a search engine submission company site wouldn't want to link with a competitor. They would be better off linking with a website that teaches various ways of promotion. The object is not to lose business to competitors, but to gain business from similar sites.
2. Offer A Link - Most sites won't just give out a link for nothing in return. Have a link to their site setup and then email them asking for an exchange. Even go as far as to give them the URL of where their link is located. This basically just makes the offer more serious because you already have a link setup.
3. Be Selective - You shouldn't just fire off an email to every website you find asking for a link exchange. Be selective based on the importance of your site. If you have a large site that has been around a while, you can be more selective with your linking. You just want to be sure that you aren't wasting your time with sites that will benefit greatly from your link, but won't do much for you at all.
4. Mini Yahoo! - When I created my links page, I had in my mind a picture of a small directory. Yahoo uses actual people to decide where and if a site gets added. Although my link page is obviously much smaller than Yahoo, I try to keep the same idea. I set up a page with different categories that relate to my site. This makes your links page professional and also offers another free service for my visitors to use. They can use my links page as a targeted directory where they can easily find specific, relevant information.